Primerent is more than just a name: it’s a statement of intent, an invitation to experience the automobile not merely as a means of transport, but as an integral part of a journey. Founded in 2006, the company has redefined the concept of short- and medium-term rental, establishing itself as a European benchmark for those who wish to express their identity through travel—turning business meetings and personal trips into unforgettable moments.

With a fleet of over 500 owned vehicles, carefully selected from the most iconic models in the world, Primerent offers a style of mobility that combines technical precision with a passion for detail. Each car, with an average fleet life of about four months, represents the best of contemporary engineering. At the core of it all is a guiding principle: personalization.

Every service is tailored, every client attentively supported—from vehicle selection to drop-off. Assistance is constant, discreet, and reliable.