Grand Hotel Principe di Piemonte

The beachfront luxury heritage Grand Hotel Principe di Piemonte is located on the Tuscan Riviera in Viareggio, Versilia between the Tuscan pinewood and the golden sandy beach of the Tirrhenyan coast. The famous sea promenade is just across the street with elegant bars, restaurants and upscale fashion brands boutiques.


The Grand Hotel Principe di Piemonte is famous for its food services and in particular for the two Michelin Starred Restaurant ‘Il Piccolo Principe’, included in the best restaurant guides, with excellent grades. The elegant cocktail 'Bar del Piccolo', located on the ground floor, welcomes the hotel guests in a Liberty style lounge decorated with exquisite original Venetian chandeliers, golden mirrors and modern art collections.The panoramic Rooftop Terrace on the 5th floor includes the restaurant Maitò Viareggio serving seafood and gourmet pizza, La Terrazza Rooftop Bar, the Champagnerie and a relax pool which is heated during the cold season.


Most of the 88 guest rooms (including 30 suites) and all the public areas are subject to renovation works that will resume after the 2022 summer season and will be completed during winter 2022-2023. Maintaining and enhancing the splendour and character of the hotel are the guiding principles for the undertaking, which also focuses on sustainability and on safeguarding the artistic heritage of the building.


Particular attention has been paid to the selection of the furniture, sourced from Tuscan artisans and suppliers.

Historic and prestigious

on Viareggio's seafront

Discover Grand Hotel Principe di Piemonte